Creating a drop shadow
Editing product images: Creating a drop shadow
Displaying authentic product images in your e-store is a critical step in building a strong customer base and getting shoppers to return. There are several image editing operations that help product images look authentic, professional and pop out from a screen display. One of them is adding a drop shadow to a product on a white background. Here we show you how to create a drop shadow in Adobe Photoshop. Drop shadows provide depth and contrast to a product image and help shoppers understand the product’s real size and dimensions. Please note, users following this tutorial should have at least a moderate working knowledge of the Adobe Photoshop software and adequate graphic design sense.
Will it be business as usual for image editing service providers?
In our last blog we discussed how ‘shop-the-look’ photography influences e-commerce by attracting customers to buy into complete experiences and unique fashion statements comprised of several products combined together. This use of in-context or lifestyle photography by e-retailers has transformed the way brands and e-retailers market themselves, especially in retail fashion. Here, the brand offers shoppers an opportunity to be part of a complete look or experience rather than purchase a single item. The ‘product image’ then contains several products on a model or in a specific environment arranged to collectively portray that look, lifestyle or persona. So how is this type of marketing and the associated ‘shop-the-look’ photography going to affect those at the other end of the e-commerce chain: the image editing service providers?
but why aren’t visitors converting?
The scourge of every online retailer: a great website, great products and hordes of visitors. But the conversion meter hardly shows any signs of life. What happened to the long hours of designing your website, bringing in the big names to feature and keeping the faith? They say what you send out to the digital universe comes right back to you. Well, what have you been doing to get the conversion rates you deserve? It’s easy to think that with a decent website and good products, buyers will be eating out of your cart. But a robust customer conversion strategy needs to tick a few digital marketing, UX/UI, design and strategy boxes, among others, to create a genuine conversion and complete the purchase.
You have great faith in your online shop, but why aren’t visitors converting?
The scourge of every online retailer: a great website, great products and hordes of visitors. But the conversion meter hardly shows any signs of life. What happened to the long hours of designing your website, bringing in the big names to feature and keeping the faith? They say what you send out to the digital universe comes right back to you. Well, what have you been doing to get the conversion rates you deserve? It’s easy to think that with a decent website and good products, buyers will be eating out of your cart. But a robust customer conversion strategy needs to tick a few digital marketing, UX/UI, design and strategy boxes, among others, to create a genuine conversion and complete the purchase.
Shop-the-look product photography: Will it be business as usual for image editing service providers?
In our last blog we discussed how ‘shop-the-look’ photography influences e-commerce by attracting customers to buy into complete experiences and unique fashion statements comprised of several products combined together. This use of in-context or lifestyle photography by e-retailers has transformed the way brands and e-retailers market themselves, especially in retail fashion. Here, the brand offers shoppers an opportunity to be part of a complete look or experience rather than purchase a single item. The ‘product image’ then contains several products on a model or in a specific environment arranged to collectively portray that look, lifestyle or persona. So how is this type of marketing and the associated ‘shop-the-look’ photography going to affect those at the other end of the e-commerce chain: the image editing service providers?
Editing product images: Creating a drop shadow
Editing product images: Creating a drop shadow
Displaying authentic product images in your e-store is a critical step in building a strong customer base and getting shoppers to return. There are several image editing operations that help product images look authentic, professional and pop out from a screen display. One of them is adding a drop shadow to a product on a white background. Here we show you how to create a drop shadow in Adobe Photoshop. Drop shadows provide depth and contrast to a product image and help shoppers understand the product’s real size and dimensions. Please note, users following this tutorial should have at least a moderate working knowledge of the Adobe Photoshop software and adequate graphic design sense.